JK Jemma Kidd Hi-Design Eye Color I-Design

So I had heard of JK Jemma Kid because of the Muse's blog. It is a neat little brand that is based out of the UK.  They sell the Jemma Kidd line at Target and what's great is that they have testers for them! How many times do you go into stores and you cannot test them! Well maybe because this is an expensive brand for Target. They eyeshadow price is $18.00. That is the price of an Urban Decay Deluxe Eyeshadow! Well honestly they are just as high quality and as high pigmented. The packaging is not as cute. The packaging is similar to Shu Uemura.

Jemma Kidd has another line called  "Jemma Kidd Makeup School". The line is definitely more expensive but sadly it is the same thing as the regular JK Jemma Kidd line! You would think it would be different but its basically the same stuff!

From the Hi-color collection. The color on the left is modernist and the color on the right is artiste. The eyeshadows have JK impressed all over them. The difference between the Hi color collection versus the I color is that the Hi color is more intense in shades. The I color is less intense but just the same pigmentation.The color on the left is similar to Urban Decay Asphyxia but more purple. It still has the purple iridescent in the background. The color on the left is a green with a yellow/gold background.
The color above is vintage and it is in the I color line.
As you can tell it is just as pigmented but the color is not as intense.

Overall the quality of this brand is great! I also love the that the shadows are in pink pans! If you like Urban Decay or Too Faced, this is definitely a brand to try!